Brick RelayJoin the beta
FOUNDER BETA · 5–10 STORES

Inventory that moves as fast as the bricks.

Brick Relay keeps your sets, minifigs and parts in sync across Shopify, BrickLink, eBay and your in-store POS. Sell it once, and every channel updates, so nothing gets oversold.

Example set · Sealed

One item, three channels
● Sold 1 on Shopify, syncing everywhere…
Shopify
32
BrickLink
32
eBay
32
All channels in sync
Illustrative example data.
Works withShopifyBrickLinkeBayIn-store POSWooCommerce · soon

Live in three steps

No spreadsheets and no nightly exports. Connect once and Brick Relay does the relay work.

1

Connect your stores

Link Shopify, BrickLink and eBay with their official connections. Your listings stay where they are.

2

Match your catalog

We pair items by set number, minifig ID and part and color. You review anything uncertain.

3

Go live

Preview every change in dry-run mode, then switch on real-time sync when you're ready.

Join the beta →

How a sale relays

One sale, every channel updated. Brick Relay matches the item by set number and pushes the new quantity to the rest of your stores.

Shopify▼ 3 → 21 · Sale happensBrick Relay2 · Matched by set numberBrickLink▼ 3 → 2eBay▼ 3 → 23 · Other channels updateShopify▼ 3 → 2Brick RelayBrickLinkeBay

Diagram for illustration. Set 75192 shown as an example.

Built for how brick stores actually sell

Sets, minifigs and loose parts behave differently. Brick Relay handles all three.

⇄

Real-time sync

A sale on any channel updates quantities everywhere within moments, not at the end of the day.

◎

Smart catalog matching

Matches by set number, minifig ID, and part and color, even when titles differ between marketplaces.

▦

Parity dashboard

See which items match, which have drifted, and which aren't listed yet, all on one screen.

⛨

Oversell protection

Last-unit items are guarded so two buyers on two channels can't buy the same set.

Your parity dashboard

A single screen for what's in sync, what drifted, and every quantity change.

Brick Relay · Parity overviewILLUSTRATIVE PREVIEW
1,248Listings in sync
3Channels connected
2Items needing review
75192Millennium Falcon · soldShopify▼ 3→2
10305Lion Knights' Castle · restockIn-store▲ 1→4
10497Galaxy Explorer · soldBrickLink▼ 2→1
sw0001Minifig · restockeBay▲ 0→2

Sample numbers for illustration only, not real store data.

What sync costs at $10k/month in sales

Percentage fees grow with your sales. Brick Relay's founder price doesn't.

Bricqer
$350/mo · 3.5%
StudLoop
≈ $150/mo · 1.5%
Brick Relay
From $49/mo · flat

Estimates based on public pricing pages viewed Oct 2026: Bricqer (bricqer.com/pricing: 3.5% of sold items, $50/mo minimum) and StudLoop (studloop.com/en/pricing: 1.5% of revenue sold through StudLoop, billed in euros; USD figure approximate). Brick Relay figure is founder beta pricing. Competitor prices may change; check their sites for current terms.

Simple, flat pricing

From $49/mo

Founder pricing for beta stores.

  • A flat monthly fee, never a percentage of your sales
  • Hands-on setup help during the beta
  • Your feedback shapes the roadmap
A NOTE FROM THE FOUNDER
“Built by the owner of an independent brick store, to fix the overselling we lived with.”

We sell on Shopify, BrickLink and eBay ourselves. Brick Relay is the tool we wanted and couldn't find, priced for independent shops.

Questions stores ask first

Does my store stay mine?

Yes. Your listings, customers and data stay in your own Shopify, BrickLink and eBay accounts. Brick Relay only updates quantities you've chosen to sync, and you can disconnect at any time.

How are my API keys handled?

Wherever a platform offers official authorization, we use it. Credentials are encrypted at rest, never shown in the dashboard, and used only to sync your inventory.

Can I preview changes before they go live?

Yes. Dry-run preview mode shows exactly what Brick Relay would change on each channel before anything is applied.

What does it cost?

Founder pricing starts at $49/mo. It's a flat monthly fee, not a percentage of your sales.

Join the founder beta

We're opening Brick Relay to 5–10 independent brick stores. Tell us where you sell and roughly how many items you carry.

Email us to join the beta